As one of the top selling brands of sport shoes in the world, there's little new we can tell you about PUMA. You may not be familiar with Schedoni, but you've seen its products. Watch any F1 telecast, and notice the little black leather helmet pad right Felipe and Kimi's heads. Yup, Schedoni makes them. If you buy a Ferrari, Maserati, Lamborghini, or Audi and order the optional fitted luggage, it too is crafted by Schedoni. Schedoni purses sell for $1000 and up at Neiman Marcus, and if you need an Italian leather golf bag or a Kevlar lined, bomb-resistant briefcase like the Italian secret service uses, Schedoni can fix you up with those too. This amazing boutique business is based in Modena, Italy, home of exotic cars, real parmesan cheese, and balsamic vinegar as precious as vintage wine.
The CEO of PUMA was so taken with the nature and products of Schedoni that he felt the two should joint venture on a project. The result is PUMA by Schedoni, a superb line of custom made footwear and accessories that is launching this month. Expect the F1 and movie star car types to be wearing them.
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